French SEO Tips - Website Optimization and Promotion Tips

Google French SEO Tips

Selecting your keywords and phrases

The first step is to select the best keywords and phrases to optimize your site. Then optimize it by using 1 or 2 key phrases. Using an example of a hotel and restaurant in Paris, your 6 key phrases might be:

"Paris hotel", "Paris restaurant", "Paris luxury hotel"
"France hotel", "France restaurant" and "France luxury hotel"

It's recommended to use 2-4 word phrases that include the most important keywords, partly as longer phrases tend to be less competitive, but are still searched for often. When you use longer phrases, you are also optimizing all the phrases within it. For example, when you optimize "French restaurant in Paris" you are also optimizing for "French restaurant" and "restaurant in Paris".

Create a Consistent Message

After choosing 1 or 2 key phrases, the next step is to develop a message that describes what the site is about. This message should be consistent all throughout your site, especially the home page. Your key phrases should be within the following:

Website domain name (e.g. frenchseoteam.com)
Metatag Title of the page (once or twice is sufficient)
<H1> Title
Keywords Metatag (avoid repeating phrases, but use the same keywords 2 or 3 times in different phrases).
URL (address) of the web page.
Text of the page (use several times in the main body of text).
File names of images and ALT tags
Links to other pages

Google.fr and other search engines in France consider the whole website to some extent where choosing where to position pages in the results, however their focus is on the actual page that the link from the search engine will go to. It's therefore best to optimize different pages for similar, but different keywords.

Keyword Density

Why do French SEO experts stress the importance of keyword density? When your potential visitors type in specific keyword phrases into the French search engine, they receive results. Keyword density should be considered each time you add fresh content to your website. It contributes to increasing the search engine results.

What is Keyword Density? It is the number of times a keyword is used in a web page. If a keyword is your primary focus, it will ideally be used as 3-7% of the text. So, if your content page is 500 words total, use the keyword 15 to 35 times within your content. After your text has been written naturally, do a quick word count and modify accordingly, keeping the text natural in the process.

Understanding website optimization in France

Most companies understand the importance of website optimization / SEO, however many people don't understand what factors will make a French SEO campaign a success. We have created the following French SEO tips and advice to help you create a site that is found in search engines in France, like Google.fr by your prospective visitors.

What is French SEO?

French Search Engine Optimization is the process used to help new and existing websites appear high with French search engines. It is also called website optimization, Internet marketing and website promotion. An effective SEO campaign will include:

Choosing Keywords - Ensuring your search engine optimization campaign is relevant by targeting keywords people use.
On-site SEO - Developing the content and structure of your site to present a clear message to search engines.
Link building - Building high quality links to your site from a range of sources.
Design Optimization - Ensuring the website is attractive, welcoming and easy for the end-user to use.

Good Website Content = Good SEO

It is important to remember that you can only get good results from French website optimization when you consider the end-users – your potential clients and the French search engines. The only way you can convert visitors into paying customers is to provide them with quality French content. When you have interesting content for your visitors to read, they will be more likely to want to add your site to their favourites and link to it. Some people will go as far as recommending your site on forums and blogs.

Generate quality incoming links to your website

Google.fr and other French search engines count every link to your website as a 'vote of confidence'. The more quality incoming links you have to your site, the higher it will appear with French search engines.

Consider asking your satisfied clients and colleagues to link to your site. The more incoming links you obtain the better.

Another way to get more incoming links is to write an article and submit it to French article directories with links placed in the 'author profile section'. You can also exchange links with other relevant, quality sites. Avoid companies that participate in mass link systems that promise instant links to your site. This black hat scheme will lower your ranking and it can even get your site banned from Google.fr.

Choose French SEO Team

We hope you’ve found our French SEO tips useful.

If you would like to benefit from our website optimization service in France, including generating relevant one-way links from other high-quality websites, contact us today. Ask about our detailed French SEO reports for your chosen keyword phrase, or if you'd prefer, we can optimize your website for you.

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Our French Search Engine Optimization Service includes:

On-site SEO - Writing great content for your visitors with the correct keyword balance for search engines.

High Page Rank French link building - We build high quality links from other French websites.

French Article Writing and Submissions - Our fluent French content writer will write articles linking to your site. We submit these to 30 different article directories in France.

Directory Submissions - We have a database of 900 French directories, including 200 PageRank 4+ directories to submit your site to.

Search Engine Submission - We will submit your site to 40+ French search engines as part of your France marketing service.

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