Website Optimization

French website optimisation and responsive design

The French SEO Team are part of Indigoextra's Web Development Company and offer on-site SEO or website optimization to companies in France, or companies with a French language website in any country. The website optimization looks at 3 essential elements:

Design Optimization - If you have an attractively designed website, with clear navigation options (and a clear checkout process for e-commerce websites), then this will encourage visitors to stay on your website and complete the desired action (whether that is to complete a contact form, email you, order a product, click an advert or simply to gain the information that your website provides).
Visitor Conversion - Our SEO content is all written by fluent speakers who understand the psychology of website visitors. Content will therefore be well written and appropriate to the topic and aim of your website (to educate, to sell, to support, etc.)
France SEO Rankings - If your website contains the appropriate keywords / phrases the correct number of times in the appropriate sections of each page, then this sends a clear message to search engines in France informing them what your website is about. By optimizing your website for the important search terms, it will appear higher in the search results for your target keywords. This is the primary purpose of website optimization.

Our French SEO Team will do an analysis of your site and offer ways of boosting your conversion rates and improving your position with search engines, so you receive more contacts. Our on-site Website Optimization service will bring your company in France into the forefront and help you generate new business. Our French SEO process consists of analysing 20 different elements on the important pages of your site, plus it explores generic SEO factors that affect every page. We optimize the following factors:

Keyword use in Metatags (Title, Description and Keywords)
Search for missing information on your site that could prevent a sale.
Search for any off-putting language on your site (e.g. if content is overly sales orientated).
Check the keyword density.
Keyword use in same site and outbound link texts.

Keyword use in same site and outbound link URLs.
Keyword use in footers, tag-lines or other generic elements of the site.
Language Metatags on different pages.
The first sentence used on each page.
Keyword use in Header texts.
Keyword use in Bold texts.
Keyword use in ALT tags for images.
The domain name of the site.
The URL of each page.
Number of trailing slashes in the URL.
HTML and CSS validation.
Readability level of web page.
Keywords in HTML comments.
Search engine compatibility.
Miscellaneous factors that could prevent a top ranking or effect conversion.

When optimizing your website for the market in France, we also compare it to the sites that are currently in the top 10 for your chosen keyword(s). We compare the differences between the top 10 websites and your site and optimize your site according to the differences. For example if we were carrying out website optimization on a site promoting a hotel in Paris, we would analyse the top 10 websites and might find that they used the phrase "Paris hotel" 1-3 times in the titles and 8-20 times on the page.

If our client's website didn't use "Paris hotel" in the title and only used it 3 times in the text of the page, we would increase this for the client, in a natural way, ensuring that text reads well to your target audience. We then repeat this process for different key phrases and different elements of each page.

Although our job is to bring in as much traffic as possible to your site, we find that concentrating on high-rankings and traffic statistics alone won’t help achieve your bottom-line. If visitors are bouncing off your site upon entering, it defeats the purpose of French SEO. We believe that French website optimization goes beyond how many visitors click onto your site. Successful SEO involves getting unique visitors, and converting them into paying clients.

The French SEO Team is part of Indigoextra Ltd, a French web design and development company.

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